![]() It was time to put the pedal to the metal! Thankfully, a member of Dave Ramsey’s EntreLeadership team recommended Robin Robins and Technology Marketing Toolkit to us. ![]() ![]() We had one foot on the gas and the other smashed on the brake. After I joined the team, we decided to take our MSP to the next level.As a husband-and-wife team in business together, we had a propensity for self-destruction. He was getting burned out by high-demanding clients who paid very little. Because he rarely invested in marketing, growth was painfully slow. We Added $78,896 In Annualized MRR And $108,950įor 14 years, my husband ran Your Computer Hero from our basement as a one-man IT services firm. From the TBRs, we added $180,000 in project revenue and $2,000 in MRR.Ĭonducting 32 Technology Business Reviews, As long as I come to the TBR meetings with a spreadsheet filled out with their expected IT expenses, they are more likely to say “Yes!” This new knowledge led to a network replacement project for our largest client worth $175,000. I learned that my clients followed a strict budget process. ![]() Also, because I knew we were underserving my clients, I used the TBRs to get their feedback on our three new managed services and cyber security plans.īy conducting these TBRs, I picked up on a valuable piece of information. Since I was the new owner of the business, it was important to meet face-to-face with my clients. My MBA taught me nothing about real-world marketing, which is why I invested $60,000 in marketing at a previous company that delivered ZILCH.ĭuring the in-person Rapid Implementation Workshop, I kicked off our Technology Business Reviews (TBR) campaign using the standard TMT campaign included in the MAP program. My previous ties with marketing were not productive. I Burned Through $60,000 In Bad Marketing Before… What Could Possibly Go Wrong Now? ![]()
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